For Erita, rings are a bet. They tell us WITHOUT WORDS. Reflections of our identity, they express our personalities, our singularities.
The concept
5
for
1
Vision x Creation
The 5 for 1 concert is 1 story in 5 volumes.
Behind each Erita collection, there is 1 facet of our personalities declined in 5 volumes from the most delicate to the most ample to represent the greatest number of us. 5 volumes, original styles, more or less imposing - for all tastes and all occasions!!
In chalk it is our vision at the service of creation.
Meet Alexandra
Alexandra, if you meet her one day, she will probably have around ten sticks on her fingers. Many are amazed by his matchmaking and his boldness. In fact, this is what motivated her to create Erita.
Many are amazed by his matchmaking and his boldness. In fact, this is what motivated her to create Erita. Many are amazed by her matchmaking and her boldness. In fact, this is what motivated her to create Erita.
“A relevant style in my opinion is a bit like rock n roll: it always has to be a little rebellious” - Alexandra, founder of Erita
Erita gang
Erita is a company based on authenticity and real human connection, even within our offices and with our partners. We work in a climate of joy and kindness where everyone's ideas, words and work are recognized and respected. We share a common vision with the desire for success for Erita
Naming
Our vision is to create rings for everyone, which express your different facets. So for this we had to draw inspiration from your pluralities to build our different collections. Our collections have been thought and designed around verbs. Will you tell us why verbs?
To honor the colonity and universal and timeless dynamism of women.
However, we are all different and so are the shapes of our hands. So how can we ensure that these volumes fit all women, and all fingers? Hard hard...
Mid/Adjustability
At Erita, we therefore developed, over several months, in collaboration with materials engineers and 3D engineers, the innovative concept of Mi/adjustability. We create rings whose resistance to opening varies to ensure their shapes, weights and volumes... to ensure they stay on the finger and are ideal for wearing.
In reality, rings that hold and don't turn on the finger aren't what we all dream of? :)
#LIVE WORK LAUGH
We recommend an authentic, ethical and identity brand, but what is it really?
Pair bold, chunky rings with slimmer, understated pieces – but how to do it?
The key to success in our opinion...
STEP 1: Section
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Step 1: Section
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